Using the English-language slogan ''Why kill time when you can kill
yourself?'' the Rem Rem watch company on Wednesday began distributing
advertising folders in 400 cafes and restaurants.
Photos variously show a male model in bed with his wrists slashed, hanging
from a tree, and lying in an amusement park with a bullet wound in his head.
Denmark's watch shop association called for a boycott of Rem Rem products. The
company also received harsh criticism from the government and suicide experts,
who said the ad was ''cynical and irresponsible.''
In a statement, Rem Rem said it stopped the campaign because it ''apparently
offends.''
AP-NY-11-28-97 1549EST
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